Last updated: November 27, 2018
Information Collection and Use
Our primary goals in collecting information are to provide and improve our Site, Services, features and content, to administer your use of the Site and to enable users to enjoy and easily navigate the Site.
Personally Identifiable Information
When you register with us through the Services and become a Vendor or a Customer, when you choose to post a Listing or reserve a trip, or when you wish to contact another Vendor, we will ask you for personally identifiable information. This refers to information about you that can be used to contact or identify you ("Identity Information"). Identity Information includes, but is not limited to, your name, phone number, driver?s license, email address, and home postal address, but does not include your credit card number or billing information. In order to process some of your transactions through the Services, we may also ask for your credit card number and other billing information ("Billing Information") (Identity Information and Billing Information together, "Personal Information"). Some Personal Information is required, like your name and email address, and other Personal Information is optional, like your date of birth.
We use your Personal Information to provide the Service and administer your inquiries.
We collect Personal Information in connection with your registration to join the Service. You can register to join via the Site or Services by completing the required forms.
You can also register to join by logging into online accounts you may have with third party service providers ("TPA") (e.g. Facebook); each such account, a "Third Party Account", via our Site or Application as described below. As part of the functionality of the Site, Service and Application, you may link your GuideGuru Account with Third Party Accounts, by either: (i) providing your Third Party Account login information to GuideGuru through the Site, Service or Application; or (ii) allowing GuideGuru to access your Third Party Account, as is permitted under the applicable terms and conditions that govern your use of each Third Party Account. You represent that you are entitled to disclose your Third Party Account login information to GuideGuru and/or grant GuideGuru access to your Third Party Account (including, but not limited to, for use for the purposes described herein), without breach by you of any of the terms and conditions that govern your use of the applicable Third Party Account and without obligating GuideGuru to pay any fees or making GuideGuru subject to any usage limitations imposed by the applicable TPA. If you decide to register by logging into a Third Party Account via our Site or Application, we will obtain the Personal Information you have provided to the applicable TPA (such as your "real" name, email address, profile picture, names of TPA friends, names of TPA groups to which you belong, other information you make publicly available via the applicable TPA and/or other information you authorize GuideGuru to access by authorizing the TPA to provide such information) from your Third Party Accounts and use that information to create your GuideGuru Account and GuideGuru Account profile page and you will become a Vendor or a Customer. Depending on the Third Party Accounts you choose and subject to the privacy settings that you have set in such Third Party Accounts, you understand that by granting us access to the Third Party Accounts, we will access, make available and store (if applicable and as permitted by the TPA and authorized by you) the information in your Third Party Accounts so that it is available on and through your GuideGuru Account on the Site, Service and Application. If there is information about your "friends" or people with whom you are associated in your Third Party Account, the information we obtain about those "friends" or people with whom you are associated, may also depend on the privacy settings such people have with the applicable TPA.
We also collect the other information that you provide as part of registration and the administration and personalization of your GuideGuru Account profile (e.g., without limitation, zip code (on its own) and individual preferences or demographic information) ("Non-Identifying Information").
We use your Personal Information (in some cases, in conjunction with your Non-Identifying Information) mainly to provide the Service, complete your transactions, and administer your inquiries.
Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be identified. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other non-identifying information (for example, your demographic information). We may combine your Personal Information with Non-Identifying Information and aggregate it with information collected from other GuideGuru Users (defined below) to attempt to provide you with a better experience, to improve the quality and value of the Service and to analyze and understand how our Services are used. We may also use the combined information without aggregating it to serve you specifically, for instance to deliver a product to you according to your preferences or restrictions.
We also use your Personal Information to contact you with GuideGuru newsletters, marketing or promotional materials and other information that may be of interest to you. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications or update your "Notifications" information. (See "Changing or Deleting Information," below.) We may also share the combined information without aggregating it to partners we feel may have material benefit to you or your use of the Site. Please note that we may also use your Personal Information to contact you with information related to your use of the Service, or services from Partners; you may not opt out of these notifications.
When you use the My Trips mobile app by GuideGuru, GuideGuru may collect and process information about your actual location. We use GPS coordinates to determine your location while using the app or while it is turned on in the background. We use this information to better tailor our services to you and others. This information will not be shared with third parties.
When you visit the Services, whether as a Vendor or a non-registered user just browsing (any of these, a "GuideGuru User"), our servers automatically record information that your browser sends whenever you visit a website ("Log Data"). This Log Data may include information such as your computer's Internet Protocol ("IP") address, browser type or the webpage you were visiting before you came to our Services, pages or features of our Services that you visit or use, the time spent on those pages, information you search for on our Services, access times and dates, and other statistics. We use this information to monitor and analyze use of the Services and for the technical administration of the Services, to increase the functionality and user-friendliness of the Services, and to better tailor our Services to our visitors' needs. We also use this information to verify that visitors to the Services meet the criteria required to process their requests. We do not treat Log Data as Personal Information or use it in association with other Personal Information, though we may aggregate, analyze and evaluate such information for the same purposes as stated above regarding other Non-Identifying Information.
Our Services may contain electronic images known as Web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our Services are used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.
Emailing Via a GuideGuru Account and Instant Messaging
As part of the Service, GuideGuru Users may communicate with GuideGuru Vendors through use of the "Contact Owner" feature on the Services. If the functionality exists for GuideGuru Users to have selected the option of adding one or more email addresses to an online form, the message they create in the corresponding template will be sent from GuideGuru to those email addresses on their behalf.
Recording Phone Calls
Analyzing your Communications
We may review, scan, analyze and store all communication (including emails, phone calls, messages, etc.) sent or received using GuideGuru communication tools, (including communications with other Users) for fraud prevention, risk assessment, regulatory compliance, investigation, product development, research, and customer support purposes. For example, as part of our fraud prevention efforts, we scan and analyze messages to mask contact information and remove references to other websites. In some cases, we may also scan, review, or analyze messages to debug, improve and expand product offerings. Automated methods are used whenever reasonably possible, however, we may need to manually review some communications occasionally. This may be done to provide customer support, conduct fraud investigations as well as assess and improve the functionality of these automated tools. We will not review, scan, analyze or store your communications to send third party marketing messages to you, and we will not sell reviews or analyses of these communications.?We reserve the right to block the delivery of or review communications that we, at our sole discretion, believe may contain malicious content, spam, or that may pose a risk to you, our Users, GuideGuru, or others.?These communications and their contents may be disclosed in response to lawful government requests or legal process, in other circumstances in which we have a good faith belief that a crime has been committed by a user of our services, that an emergency exists that poses a threat to the safety of our users or another person, if necessary to protect our rights or property, or for us to render the service you have requested.
Identity theft and the practice currently known as "phishing" are of great concern to GuideGuru. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information, your GuideGuru Account ID, login password, or national identification numbers in a non-secure or unsolicited e-mail or telephone communication. For more information about phishing, visit the Federal Trade Commission's website at http://www.ftc.gov.
Information Sharing and Disclosure
The Services can be used to facilitate the listing and booking of fishing trips. Listings for such fishing trips are made available via the Services by Owners. Listings posted by Owners, ratings and reviews of Owners and Users (those who reserve fishing trips), and the Profile Information (as defined below) of Owners and Users, are visible to any GuideGuru User.
GuideGuru Vendors and Users
When you create a GuideGuru Account, we will set up a GuideGuru Account profile page for you. Your GuideGuru Account profile page will include your first name and last name and connections you have established between your Account and any TPAs, and a biography and links to your Listings. You can select the other items of Personal Information that you wish to be included in your GuideGuru Account profile page ? including, but not limited to, a profile picture, or, other information knows as your "Profile Information". We will display your Profile Information in your GuideGuru Account profile page publicly via the Services, and, with your prior permission, on third party sites. Any information you choose to provide as part of your Profile Information will be publicly visible to all GuideGuru Users and consequently should reflect how much you want other GuideGuru Users to know about you. We recommend that you guard your anonymity and sensitive information and we encourage vendors to think carefully about what information about themselves they disclose in their profile pages. You can review and revise your Profile Information at any time.
If you post a Listing, we may publish that Listing publicly via the Services and may enable third parties to publish your Listing on their websites through the use of an HTML "widget". We may also display the geographical location of your Listing in the form of a map to potential Users.
If you request to make a booking via the Services, GuideGuru will share the following information about you with the applicable Owner: (i) your first and last name, (ii) a link to your GuideGuru Account profile page where the owner can view your booking history, reviews, and description. All of this information will enable the Owner to decide whether to confirm or reject your booking. When an Owner confirms a booking we will share pieces of the Owner?s Identify Information, including, but not limited to, full name, phone number, the Vendor?s address and the Owner?s email address, with the applicable User selected by the Owner and we will share pieces of the User?s Identify Information with the Owner, including, but not limited to, full name, phone number and email address, so that the User and Owner may contact one another directly. In no event is a User's Billing Information shared with an Owner.
Aggregate Information and Non-Identifying Information
We may share aggregated information that does not include Personal Information and we may otherwise disclose Non-Identifying Information and Log Data with third parties for industry analysis, demographic profiling and other purposes. Any aggregated information shared in these contexts will not contain your Personal Information.
We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Site and Application-related services (e.g., without limitation, maintenance services, database management, web analytics, fraud detection services relating to the activity of GuideGuru Users and improvement of the features of the Service) or to assist us in analyzing how our Services are used. These third parties may have access to your Personal Information; if they do, this access is only so that they may perform these tasks on our behalf and they are obligated not to disclose or use it for any other purpose. We may also provide Personal Information to our business partners or other trusted entities for the purpose of providing you with information on goods or services we believe will be of interest to you. You can, at any time, opt out of receiving such communications.
Compliance with Laws and Law Enforcement
GuideGuru cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of GuideGuru or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, any illegal, unethical or legally actionable activity.
GuideGuru may sell, transfer or otherwise share some or all of its assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.
Changing or Deleting Your Information
All Vendors and Users may review, update or correct their Personal Information by editing the relevant part of their profile or by contacting us via customer.service@GuideGuru.com. If you would like us to cancel your GuideGuru Account, please contact us via customer.service@GuideGuru.com and we will attempt to accommodate your request if we do not have any legal obligation or a legitimate business reason to retain the information contained in your GuideGuru Account. Please note that, if you cancel your GuideGuru Account, any reviews you have posted via the Services will remain publicly viewable via the Services. Please see below for privacy contact information.
GuideGuru is very concerned with safeguarding your information. When you enter sensitive information (such as credit card number and/or social security number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Services, you can contact us via customer.service@GuideGuru.com. We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored "personal data" (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting on the Services in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.
Links to Other Websites
Our Services may contain links to other websites. If you choose to visit an advertiser by "clicking on" a banner ad or other type of advertisement, or click on another third party link, you will be directed to that third party's website. The fact that we link to a website or present a banner ad or other type of advertisement is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit personal information from you. Other websites follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.
By agreeing to the Terms of Service we may post your testimonial or reviews on the Services along with your full name. If you want your testimonial removed please contact us via customer.service@GuideGuru.com.
Our Policy Toward Children
The Site and Application are not directed to individuals under 18. We do not knowingly collect personally identifiable information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us. If we become aware that a child under 13 has provided us with Personal Information, please notify us via customer.service@GuideGuru.com so that we may delete such information from our files.
Access to your account
GuideGuru will have the right to access your account to make any changes to reservations, listings, or profile information at its sole discretion.